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Performance Marketing (PPC)
PPC, or Pay-Per-Click, services refer to online advertising programs where advertisers pay a fee each time their ad is clicked. It’s a model widely used in digital marketing to drive traffic to websites, and it allows advertisers to bid for ad placement in a search engine’s sponsored links or on relevant websites.
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Our Services :
- Ad Campaign Creation: Developing targeted and compelling ad campaigns, including writing ad copy and selecting relevant keywords.
- Keyword Research: Identifying and selecting the most effective keywords that users are likely to search for when looking for products or services.
- Bid Management: Setting bids for selected keywords to secure ad placements on search engine results pages or other advertising platforms.
- Ad Creation: Designing visually appealing and persuasive ads that encourage users to click and visit the advertiser's website.
- Landing Page Optimization: Ensuring that the landing pages linked from the ads are relevant, user-friendly, and optimised for conversions.
- Audience Targeting: Defining and targeting specific audience demographics, interests, and behaviours to reach the most relevant potential customers.
- Ad Performance Monitoring: Regularly tracking and analysing the performance of PPC ads, including click-through rates, conversion rates, and return on investment (ROI).
- Budget Management: Managing the budget allocated for PPC advertising to maximise the impact and achieve the desired outcomes.
Popular platforms for PPC advertising include Google Ads, Bing Ads, and various social media platforms like Facebook Ads and LinkedIn Ads.
PPC services provide a quick and measurable way to drive traffic to a website, generate leads, and increase online visibility. Advertisers only pay for actual clicks, making it a cost-effective model when properly managed. PPC is often used in conjunction with other digital marketing strategies to create a comprehensive online marketing plan.
Ready To Work With Us?
Let’s discuss your project.
